At this point, Gigi Hadid does so many fashion advertising campaigns (with new ones dropping practically every month) that it’s hardly breaking news anymore. But last year, we discovered an interesting trend in her poses. It seems that somewhere in her contract it’s written that “pants are not required.” From Stuart Weitzman to Tommy Hilfiger and even Reebok ads, Gigi has a pattern of going pantsless on set. And now it looks like she gave a few pointers to little sis Bella Hadid, because her latest Giuseppe Zanotti campaign looks straight from Gigi’s posing playbook.
Bella just reprised her role with the designer shoe brand as the star of its spring 2018 campaign (she previously modeled in the fall 2017 collection ads). And while the shoot shows her throwing her signature sharp-eyed stares, we couldn’t help but notice that her pantsless bodysuit look is surprisingly similar to Gigi’s past campaigns.
The shoot was photographed by Mert Alas and Marcus Piggott and styled by the famed Carine Roitfeld who all have close relationships with Bella, which resulted in “great energy” on set.
The inspiration behind the photos was of an “endless summer” which was channeled through a ’90s vibe (re: the high pony and high-cut leotard).
“This campaign really represents the authentic energy of the brand—modern, sensual, powerful,” Zanotti said in the press release. “And then there’s Bella, back for a second season, who brings with her a rock-and-roll attitude that’s also playful and seductive. The overall effect is compelling, contemporary, arresting.”
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In the ads she models the Kendra bootie, the Eliza light blue slingback, the Aleesha slide with serpent-shaped anklet and the Agnes green stilettos all styled sans pants which no doubt would make Gigi proud.